Cole profoundly accepts that The Telegraph has stuck to its morals and has not adopted the Berliner format that has seen many broadsheets newspapers reduce the size format of their newspaper to tabloid size. The Telegraph is seen by Cole as the newspapers for the conservative middle class, with the majority of it's readership coming from the over 55's. Is Cole suggesting that The Telegraph is directed at the older population within the United Kingdom, with only 20% of it's readership being aged 35 or under.
Peter Cole explains how The Telegraph has improved on it's extensive news coverage and hows it continues to provide provocative comment and opinion. It also explains the extensive sports coverage that The Telegraph presents. Now being an avid sports fanatic, I was curious to see what the sports coverage was like in The Telegraph and I am one to say I was impressed. It provides extensive, factual stories and is opening my eyes to analysing sport in ways previously I would not of thought of.
Peter Cole finishes his article by asking if The Telegraph can take their reader with them, or find news one with the increasingly moving towards digital hyperactivity. I think if the younger population took the time to read The Telegraph then possibly this would be the case, but I will not have them losing the daily Matt Cartoon, which has made me chuckle most of this evening.
Now I will move on to the other parts of Peter Cole's views on newspapers.
Now we have all heard the views that the sales of newspapers are in decline and that eventually all news will be broadcast either on television or online. Well when 11.7 million people buy a newspaper on a weekday and with that figure rising to 12.5 million on a Sunday, this shows that they are quite a few people buying a newspaper in the UK on a daily basis. I can not think of a day where I have not brought a newspaper in the last six months at least because I need to know what is going on in the world.
What you do need to take into account is that these articles by Peter Cole were published 3 years ago and the amount of changes there have been to online subscriptions for newspapers has been significant with more newspapers starting to rely on their online content. The numbers of newspapers paper being brought every day may have increased or declined, however what has not changed is the daily hunger for news.
The next thing that caught my attention was Professor Cole's view that The Daily Mail's audience could be described as "middle England". Now he does not meant that everyone from Coventry to Stoke-On-Trent reads The Daily Mail, what Cole is trying to suggest is that The Daily Mail have set out their targeted audience and kept it constant over the past 100 years. This could be down to the fact that the ownership of The Mail has stayed the same with not interference from the government. With an ageing population and a Conservative Prime Minister to boost the readership's confidence and support, I think potentially it could be just a matter of time before The Daily Mail overtakes The Sun as the biggest selling newspapers in the United Kingdom.
Peter Cole would give a very controversial opinion of the tabloids as he claims that the reader of tabloids are "another country to readers of this and other serious newspapers". Well then I welcome you to the planet of The Sun (there is no chance of getting burnt thought), which is inhabited daily by nearly 2.5 million readers. The Sun dominated the tabloid market during the week, with The News of the World taking the reign of tabloid supremacy on Sunday's.
What you need to take into account is that the three highest selling newspapers in the country are all owned by the Murdoch owned news conglomerate: News Corporation. Even though sales in tabloid newspapers continue to decline, Rupert Murdoch still has the winning solution when it comes to selling newspapers, however as Cole suggest the "golden age" of newspaper has long past it's sell by date.
Tabloid newspapers have increasingly over the past decade latched themselves onto popular television show, such as Big Brother and The X Factor. They have become more dependant on writing stories on which X Factor contestants are sleeping with each other or Which Big Brother contestant has cheated on their girlfriend. This latching on effect has left tabloid newspapers going more down-market and at the same time taking it's readership with them.
Peter Cole's final article talked about the rise of the "serious" sunday newspapers. He refers to the four serious sunday newspapers: The Independent on Sunday, The Sunday Times, The Observer and The Sunday Telegraph. Cole goes on to list the vast number of sections you will find in the sunday newspapers and the fact that there is so much variety, but will every reader devote their time to reading each section?
There will be some readers who will spend their Sunday scoping through and reading each section in details (my uncle for one), but their will be the majority that will focus on the sections that interest them and leave the rest unopened. As Cole suggests, do we truly know the cost of producing the unopened sections that we leave to the unopened section of our Sunday newspaper.
Cole goes onto express how each newspaper specific unique qualities will keep their niche audience interested and give them their much needed weekend reading material. Sunday newspapers are embedded into national culture, just like the traditional Sunday roast, the Sunday newspaper has become part of our daily routine. Even though Sales of Sunday broadsheets have fallen 13%, if you compare these figures to the market as a whole then you can see that The Sunday Broadsheet will continue to stay strong into the future. I for one will certainly contemplate swapping my Sunday dose of gossip and phone-tapping lies to the unique and well-written Sunday broadsheet.
Finally I can wake up on a Sunday not having to wonder which page the life and times of Katie Price will end up on. Until next time readers I will leave you with one thought; Is the world really ready for the global broadcast domination that could soon be the Murdoch empire??
I think we will ponder on that situation very soon.
Now we have all heard the views that the sales of newspapers are in decline and that eventually all news will be broadcast either on television or online. Well when 11.7 million people buy a newspaper on a weekday and with that figure rising to 12.5 million on a Sunday, this shows that they are quite a few people buying a newspaper in the UK on a daily basis. I can not think of a day where I have not brought a newspaper in the last six months at least because I need to know what is going on in the world.
What you do need to take into account is that these articles by Peter Cole were published 3 years ago and the amount of changes there have been to online subscriptions for newspapers has been significant with more newspapers starting to rely on their online content. The numbers of newspapers paper being brought every day may have increased or declined, however what has not changed is the daily hunger for news.
The next thing that caught my attention was Professor Cole's view that The Daily Mail's audience could be described as "middle England". Now he does not meant that everyone from Coventry to Stoke-On-Trent reads The Daily Mail, what Cole is trying to suggest is that The Daily Mail have set out their targeted audience and kept it constant over the past 100 years. This could be down to the fact that the ownership of The Mail has stayed the same with not interference from the government. With an ageing population and a Conservative Prime Minister to boost the readership's confidence and support, I think potentially it could be just a matter of time before The Daily Mail overtakes The Sun as the biggest selling newspapers in the United Kingdom.
Peter Cole would give a very controversial opinion of the tabloids as he claims that the reader of tabloids are "another country to readers of this and other serious newspapers". Well then I welcome you to the planet of The Sun (there is no chance of getting burnt thought), which is inhabited daily by nearly 2.5 million readers. The Sun dominated the tabloid market during the week, with The News of the World taking the reign of tabloid supremacy on Sunday's.
What you need to take into account is that the three highest selling newspapers in the country are all owned by the Murdoch owned news conglomerate: News Corporation. Even though sales in tabloid newspapers continue to decline, Rupert Murdoch still has the winning solution when it comes to selling newspapers, however as Cole suggest the "golden age" of newspaper has long past it's sell by date.
Tabloid newspapers have increasingly over the past decade latched themselves onto popular television show, such as Big Brother and The X Factor. They have become more dependant on writing stories on which X Factor contestants are sleeping with each other or Which Big Brother contestant has cheated on their girlfriend. This latching on effect has left tabloid newspapers going more down-market and at the same time taking it's readership with them.
Peter Cole's final article talked about the rise of the "serious" sunday newspapers. He refers to the four serious sunday newspapers: The Independent on Sunday, The Sunday Times, The Observer and The Sunday Telegraph. Cole goes on to list the vast number of sections you will find in the sunday newspapers and the fact that there is so much variety, but will every reader devote their time to reading each section?
There will be some readers who will spend their Sunday scoping through and reading each section in details (my uncle for one), but their will be the majority that will focus on the sections that interest them and leave the rest unopened. As Cole suggests, do we truly know the cost of producing the unopened sections that we leave to the unopened section of our Sunday newspaper.
Cole goes onto express how each newspaper specific unique qualities will keep their niche audience interested and give them their much needed weekend reading material. Sunday newspapers are embedded into national culture, just like the traditional Sunday roast, the Sunday newspaper has become part of our daily routine. Even though Sales of Sunday broadsheets have fallen 13%, if you compare these figures to the market as a whole then you can see that The Sunday Broadsheet will continue to stay strong into the future. I for one will certainly contemplate swapping my Sunday dose of gossip and phone-tapping lies to the unique and well-written Sunday broadsheet.
Finally I can wake up on a Sunday not having to wonder which page the life and times of Katie Price will end up on. Until next time readers I will leave you with one thought; Is the world really ready for the global broadcast domination that could soon be the Murdoch empire??
I think we will ponder on that situation very soon.
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